The data that collates in the background gives useful insight into the custom content pages that are being regularly viewed and also bespoke briefings created for each business area (academy) by Anders Pink, which again are embedded into custom pages which generate usage statistics in Google Analytics.
Another benefit of having Google Analytics embedded allows the use of Tag Manager which allows for custom code to be injected to make pages more responsive when viewed on a mobile device.
The Analytics are set up centrally and shared with the internal administrators to present statistics back to their stakeholders.
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